Conceptual project for Amber – a fresh juice store. Amber stands for organic cold pressed juices, with lots of vegetables and fruit. These juices are a healthy way to boost your immune system!
In recognition of the organic and fresh origin of the juices, I decided to add a leaf accent to the primary logo at the R. This leaf accent is also visible in the illustrated brand mark. The logo is made with a bold font for a playful look.
For the color palette, I have selected optimistic, warm and energetic colors.
Amber’s branding is fresh, clean, bold and playful.
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