THE BRAND EXPERIENCE+
The complete brand transformation for visionaries ready to grow, lead and build a brand that reflects the true level of their vision, expertise and ambition.
THE BRAND EXPERIENCE+ is my exclusive 1:1 experience where we build your brand from the inside out. From sharp strategy and distinctive positioning to a complete visual identity and Branded AI imagery. We create a brand that feels right, stands out and sells. Strategically strong, visually irresistible and built for the future. For brands brands who are done tweaking around the edges. Who aren’t looking for another quick fix. They’re ready to redefine their brand, claim their position and build something that can grow with their vision.
Are We A Match
This experience is for you if...
-
Your business has outgrown your brand, and it no longer reflects the level of value you deliver.
-
Youknow your positioning needs to become sharper, stronger and more mature.
-
You’re ready to stop competing and start leading.
-
You want to attract clients who instantly recognise your value and are ready to invest.
-
You want to show up in a way that truly reflects your vision.
-
You want one strategic partner who brings together strategy, design and branded AI imagery.
-
You want a brand that works today and is built to evolve tomorrow.
THE BRAND EXPERIENCE+ is for visionary founders, health & lifestyle brands that feel: it’s time to do this properly.
For brands with a vision: ready to stand out, speak up and claim their position in the market.
Premium (re)Brand Experience
We build your brand in three phases:
A powerful brand always starts from within. Through an in-depth intake and a private Strategy Day, hosted aboard my studio on the water in Amsterdam (or online) we uncover what your brand needs to become. We dive deep into:
-
Your vision and ambition
-
Positioning and market position
-
Brand foundation (mission, values and promise)
-
Audience and desired brand associations
-
Pricing and offer architecture
-
Brand personality and tone of voice
I ask the questions you often don’t think to ask yourself. The connections that emerge during this phase are often the ones that change everything. Things clients have told me: “You know me better than I know myself”, “I’ve never connected these dots before.”
The result? A crystal-clear brand strategy that becomes the compass for everything that follows.
Not just for how your brand looks, but for how you position, communicate, create, sell and grow.
This is where strategy becomes a world people can recognise, feel and remember. Based on your strategy, we develop a distinctive creative direction for your brand.
Once that direction is defined, we translate it into a complete visual identity and cohesive brand world.
Every element has a reason to exist. Every design choice connects back to the bigger picture.
You receive a complete visual identity, including primary & secondary logos, brand mark, colour palette and application, typography, graphic elements and strategic design principles
Plus:
→ A complete Brand Book
→ On-brand social templates
→ Web design direction
→ New: A custom Branded AI Image Bank. A collection of premium, on-brand visuals created specifically for your brand world, so you can launch and create content without immediately needing another photoshoot.
Because a powerful brand shouldn’t live inside a Brand Book. You now have everything you need to bring your new brand into the world.
You receive an extensive Brand Book with clear guidelines to help you maintain consistency across every touchpoint. You’ll also receive editable social templates (or a pitch deck, depending on what your brand needs most) so you can start using your new identity immediately.
The result? A distinctive premium brand that feels aligned from the inside out. A brand that doesn’t just look good, but also works for you.
What's included
Personal guidance & bespoke creative direction
No templates or one-size-fits-all process. You receive close personal guidance and strategic and creative solutions tailored to your brand, ambitions and market. We work closely together throughout the process to make sure every decision contributes to the bigger vision.
Your private Notion Client Portal
Your entire project lives in one organised private space. Strategy, planning, feedback, documents, presentations and deliverables. Everything you need, all in one place.
Brand Strategy
Through a series of strategic sessions, we build the foundation your brand needs to grow. Your strategy informs not only your visual identity, but also your positioning, marketing and communication.
Everything is brought together in your own 20+ page Brand Strategy Book.
Creative direction & moodboard
After the strategy phase, we translate your positioning into a visual direction. We explore the world your brand should belong in and define the creative language that will guide the complete identity.
Visual Identity
Primary & Secondary logo
Brand mark
Colour palette
Typography
Graphic elements
On-brand templates & designs
You receive extensive 30+ page Brand Guidelines plus editable templates to make implementing your new identity easy and consistent.
Unique Branded AI Designs
A bespoke collection of premium AI-generated visuals created specifically around your brand identity and visual world.
Optional add-ons:
→ Complete website design or additional marketing materials.
→ The Brand Boost Club, continued access to my world after completing your Brand Experience.
→ Brand Direction & Coaching , ongoing strategic and creative support to help you implement and protect your new identity consistently.
→ Signature Retainer: for brands that want ongoing strategic and creative direction without having to manage everything themselves.
THE BRAND EXPERIENCE+ is an exclusive 1:1 experience. A limited number of brands every year.
You can keep tweaking. Keep questioning whether your positioning is strong enough. Keep adjusting your website, content and visuals while knowing the real issue lies deeper. Or you can build the brand your next level actually requires. A brand with clarity, a distinctive position and a foundation strong enough to evolve with you, even in an AI-driven world. If your business has grown but your brand is still representing an earlier version of it, this might be the moment to change that.
Why work with me?
I don’t believe in quick-fix branding. And I’m not the designer you hire to simply “make it look better.” Because a beautiful identity without a strong strategic foundation will only take you so far.
Over the past 11+ years, I’ve worked across brand strategy, design, styling, web design, project management, visual storytelling and AI. Today, I bring those worlds together.
Strategy. Positioning. Design. Technology. I use all these different disciplines as one interconnected brand system. Because that’s what building a powerful brand requires now. My role is to see the bigger picture. To connect the dots between where you are, where you’re going and what your brand needs to become in order to get you there. And then translate that into something people can see, feel and remember. The result? A brand that reflects the level you’re stepping into, and gives you the foundation to keep growing for years to come. All with creativity, energy and a process that should actually be exciting. Because building the brand behind your biggest vision should feel like one of the best parts of building your business.