REVIEWS

THE BRAND EXPERIENCE+

From 0 to a strong, recognizable brand, 2,200+ followers and a feature in &C Magazine, within just a few months.

“We had an idea and a name that matched it. We knew we wanted to work with colour and tell a meaningful story.

This entire experience was truly beyond! I’m convinced we couldn’t have built this better with anyone else. Lianne guided us through the entire process. From brand values, positioning, vision and mission to our complete visual identity. By introducing AI early on and showing us how to use it for imagery, our website and creative services, we’re now ahead of the market and that feels really good.

We did request another proposal, just to compare, but it didn’t come close to the feeling we had with Lianne. The connection was there immediately. Her practical approach and clear explanations were exactly what both of us needed..

The most powerful part of the experience? THE BRAND EXPERIENCE+ shaped our entire brand. We both truly understand what Mélis-Mélos stands for, what we want it to represent and how we want to express that. It gave us the confidence that we’ve built a strong brand we can continue growing with for years to come.”

The results after THE BRAND EXPERIENCE+?

✔ 2,200+ followers within just a few months
✔ A feature in &C Magazine,plus imagery requested by a Belgian magazine
✔ AI is now an integral part of their strategy, putting them ahead of the market
✔ No more doubts about the direction of the brand: everything feels right, down to the smallest detail

Anything else you’d like to share? “I hope you realise just how good you are at what you do, and how much you’ve helpedl ay the foundation for Mélis-Mélos.”“

THE BRAND ACADEMY GUIDED

From dreaming about running her own studio full-time and struggling to define her story, to clarity, more revenue, more clients, and finally taking the leap to follow her dream and become a full-time entrepreneur. 

Caroline already knew what she was doing as a brand designer, but she wanted to strengthen and clarify the story behind her own brand.“No clear story, not knowing what to post, a website that wasn’t clear.”And that makes complete sense, even for a brand designer. Because you need someone else to hold up the mirror. She had the expertise, but wasn’t yet able to clearly communicate it to the outside world.

The Brand Academy changed that from the ground up. “I now know what I want, what I want to communicate and what I want my brand to express.”And that had an immediate effect. Not only on her communication, but also on her enquiries and revenue. We increased her rates to reflect her expertise and the stronger story now supporting it. Caroline:“I now feel confident charging that amount because I know it’s worth it.”“

What surprised her most? The personal development side of the process. “Where do certain thoughts come from? And where do I still notice them showing up?” That awareness gave her both clarity and direction. “When you understand why you make certain choices, you can anticipate them.”

And as a designer, she benefits twice. She now uses the brand strategy, methods and AI tools she learned inside The Brand Academy with her own clients too.“I can now apply this to my own clients and include it in my services, which has also allowed me to increase my prices.”“

Results of The Brand Academy for Caroline:
✔ A clear story and visual identity: she knows what she wants to communicate and how
✔ More revenue, because she can now communicate her value, and confidently charge for it
✔ Brand strategy as a new service for her own clients
✔ Greater self-awareness, helping her make more intentional business decisions
✔ And perhaps the biggest step of all: following her dream and becoming a full-time entrepreneur

Caroline’s final words: “Still doubting? Just do it. It’s absolutely worth the investment. You’ll earn it back, and you’ll also learn so much about yourself. That part alone makes it worth joining.”

THE BRAND ACADEMY GUIDED

From a brand identity that didn’t do her products justice to a unique position in a crowded market, with the premium pricing to match.

Heidi creates organic skincare for sensitive and dry skin. Every product is formulated by her and extensively tested. The products were right down to the smallest detail, but her brand wasn’t there yet. “I felt that the visual identity didn’t do justice to the products I was creating.”She had a logo made through Fiverr because it was quick and affordable. “But Iquickly got stuck on the visual side of things and wasted a lot of time in Canva without ever getting a result I was happy with.”“

Heidi had been following me for a few years and had previously bought some of my templates.“That meant I already knew that what you created looked beautiful and just worked. Butyour personality was what really made the difference: your calmness, enthusiasm, helpfulness, attention and the fact that you genuinely take the time.”“

The Brand Academy completely changed the order in which she approached her brand.“My natural tendency was to focus only on the visual side, but you and the program made me look inward first.”And that’s exactly where the biggest shift happened. 

Her premium positioning also changed the way she priced her products. And that might just be the most tangible result of the entire process.“Living Skin now has a clear position and a visual identity that truly does it justice. Because of that, I also started charging the prices that match the value of my products, because I was seriously undercharging before. I couldn’t build a sustainable business with that pricing.”“

The results of The Brand Academy:
✔ A unique position in a crowded market
✔ Premium pricing that reflects the value she delivers
✔ A visual identity that does her products justice
✔ The launch of the Living Skincare Routine, with growing sales
✔ A brand that looks premium, established and professional

Who would Heidi recommend The Brand Academy to?“The entrepreneur who is operating in a red ocean, because without clear positioning, you simply won’t stand out. Also for the entrepreneur offering premium products, because without an aesthetic, cohesive visual identity and tone of voice, you won’t get there.”“

Her final words:“I’m incredibly proud of what we created together, and seeing my visual identity still makes me happy every single time.”“

From doubt and uncertainty to a brand that feels so right, everything becomes easier.

Teri Lynn had plenty of ideas and inspiration, but turning them into something tangible took a lot of time and energy.“I had so many doubts about what I should share. I was also unsure about my brand name.”“

The Brand Academy brought structure to everything that was already there.“My abundance of thoughts and feelings became tangible and clear.”She no longer had to rethink every single decision.“I hadn’t realized how much time and energy I was spending making decisions, and that it didn’t have to be that way. Making everyday decisions and writing content is so much easier now that I have such a strong and clear brand identity. I’m SO happy with it!”“

The most exciting - and nerve-racking —-step? Letting go of her existing brand name. Teri Lynn loved her old name and logo and thought it would be impossible to find something that felt even better.“I was scared to change my brand name. I thought it would be impossible to come up with something better… but we did! And I’m so happy with it!”“

Her new name grew naturally from the brand foundation, positioning and target audience we had clarified, areas she had been struggling with for a long time.

From Zalfgemaakt → Floreen.

A conscious choice for the next chapter of her brand, translated into a complete visual identity, templates and website. Posts that previously took her hours now take around half an hour. And the new name?“It just feels right now.”“

Results of The Brand Academy:
✔ Clarity around her vision, mission and direction, making everything feel lighter and more enjoyable
✔ More confidence in business decisions: making choices faster and more easily from a strong brand foundation
✔ No more creating content based purely on whatever feels inspiring in the moment
✔ Using her time and energy more efficiently, giving her more space to focus on the real drive behind her business

From intuitively doing what seemed right to a brand where everything comes together, and feels right.

Isabelle already had a unique offer and a clear niche as a walking coach for young professionals. But when it came to branding, she was missing the bigger picture. “I wasn’t yet aware of everything that was part of my brand. I mostly did what seemed logical and fitting, without looking at the complete picture.”“

The Brand Academy gave her exactly that. She discovered that every element matters. Not just the logo, but the mission, positioning and consistency across every brand touchpoint.“The final result of The Brand Academy, where everything comes together. The logo, colours, templates and so much more. That surprised me the most. Everything simply comes together now.”

The most valuable parts according to Isabelle?
✔ “The great videos and templates/exercises that are part of the Academy.”
✔ “YOU! Lianne is incredibly knowledgeable, always has an answer - not that she has to, but she does - has endless creative ideas, understands you immediately and everything she creates just feels right. The previous projects she shared with us were amazing too. And on top of all that, she’s simply a really lovely and friendly person.”
✔ ““The feedback you continuously receive and the space to ask questions during our sessions and in between.”

The result is a sense of calm and confidence."I now feel so much more like my brand is right. Everything comes together and feels complete. I believe that when the complete picture feels right, that will also come through in the way I communicate with clients.”“

Results of The Brand Academy:
✔ A complete picture of her brand: from logo and mission to a consistent visual identity
✔ Intentional brand decisions instead of simply choosing what intuitively seems right
✔ More confidence and peace of mind: the feeling that her brand is complete and aligned
✔ A strong foundation from which to communicate with clients

Isabelle describes The Brand Academy as: “The complete package if you want more knowledge, depth and really great guidance with your branding. It’s valuable for you personally, for your business and for understanding how businesses work. These are insights you’ll take with you for the rest of your life.”

From no clear brand, mission or vision to knowing exactly what she stands for as a personal brand, and how to translate that into everything she does.

“There was no brand. No clear mission or vision.” Nelleke joined The Brand Academy as a relatively new entrepreneur, still searching for clarity around her brand essence and positioning.

The Brand Academy took her step by step back to the core. Today, Nelleke has: ““Clarity about what I stand for and how I can translate that across every platform I communicate on.”

The most valuable part? “Going deeper. Really getting those deeper layers completely clear first, because that’s the foundation for everything.” And because Nelleke herself is the brand, that depth was essential to building a strong personal brand.

What made the program especially valuable to her:

“You added some great additional modules for those who want to go beyond branding and explore who they are as a person, their mindset and more. That’s so much fun and incredibly valuable!” 
And precisely because Nelleke herself is the brand, going deeper wasn’t just valuable, it was necessary. “It’s incredibly valuable to really go deep, so everything truly feels aligned with what’s inside you, and then learn how to capture that in a brand and translate it to the outside world.”

The result?" Clarity around what I stand for and how to translate that across every platform she communicates on." And a visual identity that reflects it: calm, clarity and positioning.

Results of The Brand Academy for Nelleke:
✔ Deeper clarity around her WHY
✔ A brand that reflects who she is and what she stands for
✔ A more professional identity: clarity, calm and stronger positioning 

Nelleke’s advice if you’re still considering The Brand Academy: “If you want to position yourself distinctively, definitely do it. Especially if you’re just starting out and are still figuring out your WHY and want to explore it on a deeper level. It’s the perfect process for doing that and then immediately building the complete brand around it.”

Her final words: “Lianne, you’ve created an incredible program! The online learning environment is really clear and guides you step by step through building your own brand. Your personal guidance is truly the cherry on top. You’re incredibly knowledgeable and constantly developing your expertise in areas like AI, without ever losing sight of the fundamentals. You’re really good at what you do. You help every participant create something unique and, on top of that, you’re just a really great person. Thanks to you, I now have a strong foundation in place and I’m looking forward to continuing to work with you on the next project.”

From little connection between brand, client and service to making decisions based on identity instead of personal taste.

“There was little cohesion between my brand, my client and my service. I wasn’t sure how these different elements could strengthen each other and guide the choices I made.”

The Brand Academy helped Arjan see everything as one connected whole. “I now look much more consciously at how identity, offer and visual expression strengthen each other instead of seeing them as separate elements. The program helped me put into words something that was intuitively already there. I can now explain why certain choices make sense, both to myself and to others.”

The most valuable part? “The personal approach, Lianne’s involvement and the direct support you receive, especially because the group is small. It creates trust and clarity, allowing you to really get to the core of your thinking and decisions.”

Results of The Brand Academy for Arjan:
✔ Seeing his brand, client and service as one cohesive whole
✔ Astronger awareness of the difference between personal taste and brand identity
✔ The ability to evaluate decisions based on direction, role and promise rather than simply what he likes 
✔ Greater ownership of his brand, including the confidence to critically question the process itself

Arjan’s advice if you’re still unsure: “Let your brand guide you. If you’re willing to look beyond taste and aesthetics and really explore who you are and where you want to go, The Brand Academy helps you make choices that feel right and give you something solid to build on.”