{"id":4747,"date":"2026-08-07T12:08:26","date_gmt":"2026-08-07T12:08:26","guid":{"rendered":"https:\/\/studioliannekoster.com\/?post_type=werk&#038;p=4747"},"modified":"2026-08-07T12:10:37","modified_gmt":"2026-08-07T12:10:37","slug":"thea-van-unen","status":"publish","type":"werk","link":"https:\/\/studioliannekoster.com\/en\/werk\/thea-van-unen\/","title":{"rendered":"Thea van Unen"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Voor Thea van Unen ontwikkelden we een complete rebranding. Van scherpe herpositionering en merkstrategie tot een volwassen visuele merkidentiteit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thea is communicatiespecialist, PR-strateeg en coach. Ze helpt mensen en merken hun eigen plek innemen, zichtbaar worden op hun manier en spreken vanuit kracht. Jaren geleden bouwden we haar eerste visuele identiteit. Nu, met een compleet andere positionering en een merk dat flink gegroeid is, was het tijd voor de volgende fase. Een complete merkbeleving dat past bij wie Thea nu is en waar ze naartoe groeit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"893\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-1-scaled.jpg\" alt=\"Studio Lianne Koster Rebranding voor Thea - Logo design\" class=\"wp-image-4750\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-1-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-1-1280x447.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-1-980x342.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-1-480x167.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1637\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-2-scaled.jpg\" alt=\"Studio Lianne Koster Rebranding voor Thea - Merkidentiteit &amp; Brand design\" class=\"wp-image-4751\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-2-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-2-1280x819.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-2-980x627.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-2-480x307.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1637\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-3-scaled.jpg\" alt=\"Studio Lianne Koster Rebranding voor Thea - Brandmark &amp; Branded AI Visual\" class=\"wp-image-4752\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-3-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-3-1280x819.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-3-980x627.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-3-480x307.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het bijzondere aan dit traject? Thea, al meer dan 20 jaar PR-professional en expert op het gebied van communicatie &amp; zichtbaarheid, had al een sterk fundament als ondernemer. Maar haar merk vertelde niet meer het verhaal van waar ze nu staat. Haar positionering was verschoven, haar doelgroep veranderd en haar aanbod gegroeid. Wat bleef was haar essentie: oprechte aandacht geven aan mensen en merken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dat werd het vertrekpunt van alles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We doken in haar merkpersoonlijkheid, waarden en archetypen en hebben haar personal brand scherp en onderscheidend gepositioneerd: krachtig, zelfverzekerd, met oog voor stijl en klasse. Maar ook eigenzinnig en creatief. Thea is niet bang om haar eigen regels te schrijven. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1269\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-4-scaled.jpg\" alt=\"Studio Lianne Koster Rebranding voor Thea - Social media templates\" class=\"wp-image-4753\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-4-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-4-1280x635.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-4-980x486.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-4-480x238.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1637\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-5-scaled.jpg\" alt=\"Studio Lianne Koster Rebranding voor Thea - Woordlogo &amp; Branded AI Visual\" class=\"wp-image-4754\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-5-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-5-1280x819.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-5-980x627.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-5-480x307.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De visuele identiteit ademt volwassen vrouwelijk leiderschap. Stijlvol en zelfverzekerd. Het kleurenpalet is bewust ingetogen: nude- en grijstonen als rustige basis, een warme peachtint voor balans en creativiteit, en een krachtige roodtint als accent voor energie en elegantie. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het beeldmerk is een gestileerd monogram van de letters T, V en U. Abstract, elegant en direct herkenbaar. Het woordlogo is volledig op maat gemaakt: in eerste oogopslag rustig en stijlvol, maar wie goed kijkt ontdekt subtiele details en slimme keuzes in de vormgeving. Precies zoals Thea werkt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De fotografierichting is fashion editorial met een onverwacht perspectief. Strak, strategisch en gelaagd. Beelden met rust en zeggingskracht, tactiele materialen als zijde, sculpturaal licht. High-end zonder onbenaderbaar te worden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ontwikkeld binnen THE BRAND EXPERIENCE+<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Merkstrategie &amp; herpositionering<\/li>\n\n\n\n<li>Visie &amp; missie<\/li>\n\n\n\n<li>Merkwaarden<\/li>\n\n\n\n<li>Archetypen, merkpersoonlijkheid &amp; tone of voice<\/li>\n\n\n\n<li>Logo &amp; beeldmerk<\/li>\n\n\n\n<li>Complete visuele identiteit<\/li>\n\n\n\n<li>Kleurenpalet &amp; typografie<\/li>\n\n\n\n<li>Fotografierichting &amp; beeldtaal (middels AI visuals)<\/li>\n\n\n\n<li>Social media templates<\/li>\n\n\n\n<li>Brand book voor merkconsistentie<\/li>\n\n\n\n<li>Unieke Branded AI Visuals<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1600\" data-id=\"4755\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-6-scaled.jpg\" alt=\"Studio Lianne Koster Rebranding voor Thea - Ontwerp visuele merkidentiteit &amp; merkbeleving\" class=\"wp-image-4755\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-6-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-6-1280x800.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-6-980x613.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2026\/08\/Thea-van-Unen-Rebranding-6-480x300.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>","protected":false},"featured_media":4749,"parent":0,"template":"","werk-categorie":[51,8],"class_list":["post-4747","werk","type-werk","status-publish","has-post-thumbnail","hentry","werk-categorie-ai-visuals","werk-categorie-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werk - Studio Lianne Koster - Rebranding Thea van Unen<\/title>\n<meta name=\"description\" content=\"Werk van Studio Lianne Koster. 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