{"id":2862,"date":"2024-10-01T11:13:37","date_gmt":"2024-10-01T11:13:37","guid":{"rendered":"https:\/\/studioliannekoster.com\/?post_type=werk&#038;p=2862"},"modified":"2025-08-25T14:56:10","modified_gmt":"2025-08-25T14:56:10","slug":"lapidair","status":"publish","type":"werk","link":"https:\/\/studioliannekoster.com\/en\/werk\/lapidair\/","title":{"rendered":"Lapidair"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Lapidair \u2013 Een merk dat verbindt door beeld en inhoud<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lapidair&nbsp;cre\u00ebert hoogwaardige en relevante content voor gebiedsontwikkelaars die niet alleen de impact en zichtbaarheid van projecten vergroot, maar ook de betrokkenheid en tevredenheid van lokale gemeenschappen versterkt \u2013 visueel sterk, inhoudelijk relevant en altijd met oog voor verbinding. De wens: een onderscheidend en sterk merk dat professionaliteit, creativiteit en slagkracht uitstraalt. \u00c9n ruimte geeft voor groei. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We ontwikkelden een merk dat staat als een huis \u2013 met een sterk merkfundament, een duidelijke positie in de markt en een onderscheidende visuele stijl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Het resultaat?<br>Een herkenbaar en flexibel merk dat klaar is om op te vallen \u00e9n te groeien. Met een visuele identiteit die helder, energiek en eigen voelt \u2013 en content die zowel informeert als inspireert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wat ik voor Lapidair ontwikkelde:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uitgebreid Merkstrategie document: visie, missie, merkwaarden, merkarchetypen, brand voice, doelgroeponderzoek en concurrentie analyse <\/li>\n\n\n\n<li>Een krachtige visuele identiteit met frisse kleuren, modulaire vormen en unieke grafische modulaire elementen<\/li>\n\n\n\n<li>Logo\u2019s en merktoepassingen die professionaliteit \u00e9n speelsheid combineren<\/li>\n\n\n\n<li>Een helder en compleet Brand Book als basis voor consistente communicatie <\/li>\n\n\n\n<li>Custom Instagram templates<br><br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1637\" data-id=\"3295\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-1-scaled.jpg\" alt=\"Lapidair Contentbureau Branding - Studio Lianne Koster\" class=\"wp-image-3295\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-1-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-1-1280x819.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-1-980x627.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-1-480x307.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1428\" data-id=\"3298\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-4-scaled.jpg\" alt=\"Lapidair Contentbureau Branding - Studio Lianne Koster\" class=\"wp-image-3298\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-4-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-4-1280x714.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-4-980x547.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-4-480x268.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1637\" data-id=\"3297\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-3-scaled.jpg\" alt=\"Lapidair Contentbureau Branding - Studio Lianne Koster\" class=\"wp-image-3297\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-3-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-3-1280x819.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-3-980x627.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-3-480x307.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1085\" data-id=\"3299\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-5-scaled.jpg\" alt=\"Lapidair Contentbureau Branding - Studio Lianne Koster\" class=\"wp-image-3299\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-5-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-5-1280x543.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-5-980x415.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-5-480x203.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1637\" data-id=\"3300\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-6-scaled.jpg\" alt=\"Lapidair Contentbureau Branding - Studio Lianne Koster\" class=\"wp-image-3300\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-6-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-6-1280x819.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-6-980x627.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-6-480x307.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1637\" data-id=\"3296\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-2-scaled.jpg\" alt=\"Lapidair Contentbureau Branding - Studio Lianne Koster\" class=\"wp-image-3296\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-2-scaled.jpg 2560w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-2-1280x819.jpg 1280w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-2-980x627.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-Contentbureau-Branding-2-480x307.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Animated-Client-Review-Template-for-Instagram.jpg\" alt=\"Review TESS Lapidair\" class=\"wp-image-3313\" srcset=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Animated-Client-Review-Template-for-Instagram.jpg 1080w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Animated-Client-Review-Template-for-Instagram-980x1225.jpg 980w, https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Animated-Client-Review-Template-for-Instagram-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/><\/figure>","protected":false},"featured_media":3301,"parent":0,"template":"","werk-categorie":[8],"class_list":["post-2862","werk","type-werk","status-publish","has-post-thumbnail","hentry","werk-categorie-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lapidair Contentbureau - Werk - Studio Lianne Koster<\/title>\n<meta name=\"description\" content=\"Werk &amp; Projecten van Studio Lianne Koster. Branding &amp; design studio voor merkstrategie, branding en webdesign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/studioliannekoster.com\/en\/werk\/lapidair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lapidair Contentbureau - Werk - Studio Lianne Koster\" \/>\n<meta property=\"og:description\" content=\"Werk &amp; Projecten van Studio Lianne Koster. Branding &amp; design studio voor merkstrategie, branding en webdesign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/studioliannekoster.com\/en\/werk\/lapidair\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Lianne Koster\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T14:56:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-contentbureau-branding-Studio-Lianne-Koster-Thumbnail-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/studioliannekoster.com\\\/werk\\\/lapidair\\\/\",\"url\":\"https:\\\/\\\/studioliannekoster.com\\\/werk\\\/lapidair\\\/\",\"name\":\"Lapidair Contentbureau - Werk - Studio Lianne Koster\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/studioliannekoster.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/studioliannekoster.com\\\/werk\\\/lapidair\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/studioliannekoster.com\\\/werk\\\/lapidair\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/studioliannekoster.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Lapidair-contentbureau-branding-Studio-Lianne-Koster-Thumbnail-1-scaled.jpg\",\"datePublished\":\"2024-10-01T11:13:37+00:00\",\"dateModified\":\"2025-08-25T14:56:10+00:00\",\"description\":\"Werk & Projecten van Studio Lianne Koster. Branding & design studio voor merkstrategie, branding en webdesign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/studioliannekoster.com\\\/werk\\\/lapidair\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/studioliannekoster.com\\\/werk\\\/lapidair\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/studioliannekoster.com\\\/werk\\\/lapidair\\\/#primaryimage\",\"url\":\"https:\\\/\\\/studioliannekoster.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Lapidair-contentbureau-branding-Studio-Lianne-Koster-Thumbnail-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/studioliannekoster.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Lapidair-contentbureau-branding-Studio-Lianne-Koster-Thumbnail-1-scaled.jpg\",\"width\":2000,\"height\":2560,\"caption\":\"Lapidair Contentbureau Branding - Studio Lianne Koster\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/studioliannekoster.com\\\/werk\\\/lapidair\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/studioliannekoster.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Werk\",\"item\":\"https:\\\/\\\/studioliannekoster.com\\\/werk\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lapidair\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/studioliannekoster.com\\\/#website\",\"url\":\"https:\\\/\\\/studioliannekoster.com\\\/\",\"name\":\"Studio Lianne Koster\",\"description\":\"Branding, Design, Strategie &amp; AI Studio voor creatives, vision-led founders, health &amp; lifestyle merken\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/studioliannekoster.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lapidair Contentbureau - Werk - Studio Lianne Koster","description":"Werk & Projecten van Studio Lianne Koster. Branding & design studio voor merkstrategie, branding en webdesign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/studioliannekoster.com\/en\/werk\/lapidair\/","og_locale":"en_US","og_type":"article","og_title":"Lapidair Contentbureau - Werk - Studio Lianne Koster","og_description":"Werk & Projecten van Studio Lianne Koster. Branding & design studio voor merkstrategie, branding en webdesign.","og_url":"https:\/\/studioliannekoster.com\/en\/werk\/lapidair\/","og_site_name":"Studio Lianne Koster","article_modified_time":"2025-08-25T14:56:10+00:00","og_image":[{"width":2000,"height":2560,"url":"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-contentbureau-branding-Studio-Lianne-Koster-Thumbnail-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/studioliannekoster.com\/werk\/lapidair\/","url":"https:\/\/studioliannekoster.com\/werk\/lapidair\/","name":"Lapidair Contentbureau - Werk - Studio Lianne Koster","isPartOf":{"@id":"https:\/\/studioliannekoster.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/studioliannekoster.com\/werk\/lapidair\/#primaryimage"},"image":{"@id":"https:\/\/studioliannekoster.com\/werk\/lapidair\/#primaryimage"},"thumbnailUrl":"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-contentbureau-branding-Studio-Lianne-Koster-Thumbnail-1-scaled.jpg","datePublished":"2024-10-01T11:13:37+00:00","dateModified":"2025-08-25T14:56:10+00:00","description":"Werk & Projecten van Studio Lianne Koster. Branding & design studio voor merkstrategie, branding en webdesign.","breadcrumb":{"@id":"https:\/\/studioliannekoster.com\/werk\/lapidair\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/studioliannekoster.com\/werk\/lapidair\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/studioliannekoster.com\/werk\/lapidair\/#primaryimage","url":"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-contentbureau-branding-Studio-Lianne-Koster-Thumbnail-1-scaled.jpg","contentUrl":"https:\/\/studioliannekoster.com\/wp-content\/uploads\/2024\/10\/Lapidair-contentbureau-branding-Studio-Lianne-Koster-Thumbnail-1-scaled.jpg","width":2000,"height":2560,"caption":"Lapidair Contentbureau Branding - Studio Lianne Koster"},{"@type":"BreadcrumbList","@id":"https:\/\/studioliannekoster.com\/werk\/lapidair\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/studioliannekoster.com\/"},{"@type":"ListItem","position":2,"name":"Werk","item":"https:\/\/studioliannekoster.com\/werk\/"},{"@type":"ListItem","position":3,"name":"Lapidair"}]},{"@type":"WebSite","@id":"https:\/\/studioliannekoster.com\/#website","url":"https:\/\/studioliannekoster.com\/","name":"Studio Lianne Koster","description":"Branding, Design, Strategie &amp; AI Studio voor creatives, vision-led founders, health &amp; lifestyle merken","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/studioliannekoster.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/studioliannekoster.com\/en\/wp-json\/wp\/v2\/werk\/2862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/studioliannekoster.com\/en\/wp-json\/wp\/v2\/werk"}],"about":[{"href":"https:\/\/studioliannekoster.com\/en\/wp-json\/wp\/v2\/types\/werk"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/studioliannekoster.com\/en\/wp-json\/wp\/v2\/media\/3301"}],"wp:attachment":[{"href":"https:\/\/studioliannekoster.com\/en\/wp-json\/wp\/v2\/media?parent=2862"}],"wp:term":[{"taxonomy":"werk-categorie","embeddable":true,"href":"https:\/\/studioliannekoster.com\/en\/wp-json\/wp\/v2\/werk-categorie?post=2862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}